Nike Epic React: Behind The Design

Setting out to prove not just that Nike React was a ground-breaking foam, but that videos about groundbreaking foams don’t have to be boring.

Nike Free: Bear Butte Running Camp

This Clio Awards short-listed mockumentary follows a camp of runners disturbingly dedicated to the idea of “running natural.” Starring the Nike Free as well as some of America’s best distance runners, this project produced one of the most awkward shoots of all time. A small warning: blurred-out nudity.

Creative Direction by Manny Bernardez.

The Secret Behind Nike Air

A relaunch of 25-year-old Nike Air as a true performance technology required grabbing people’s attention. Enter about two dozen of the world’s greatest athletes, and a concept that tied them directly to the audience of would-be Air Heads.

Creative Direction by Manny Bernardez.

C21 Brand Anthem

The early days of the cannabis business may have been booming, but they still came with a reputation issue as far as professionalism. C21’s mission was to change that, and they sought a brand video that highlighted the precision and passion that their partners pour into their jobs. Guess which video that turned out to be?

Directing, Editing and Production by Phlewid Films.
Creative Direction by Slabtown Creative.

Nobody Reads Copy.

This was the note I sent to friends and close coworkers on my last day of a 17-year career at a certain global sporting goods brand. It’s here because it speaks to the values I carry around with me on everything I do, and with everyone I work with. Namely: Have fun telling the truth. Push the creativity ‘til it makes you either laugh or cry. And put your trust in each other.